Kurta Pajama - The Masculine Affair

“Fashion is a form of ugliness so intolerable that we have to alter it every six months.”
― Oscar Wilde

The term Kurta originates from Persian language and signifies a collarless top, initially employed in English in 20th century. Alternatively, 'pyjama' term formerly results from Persian term ‘Payjama', which implies leg clothing. This word is a mixture of Hindi and Urdu. Kurta pajama is indisputably an integral section of every man's wardrobe who wishes to give an ethnic feel to their facade at any occasion, that's why Kurta pajama regarded as one of the most popular ethnic wear for men. When it comes to the comfort combined with rich ethnicity regarding men's wear one can think of nothing but Kurta Pajama.

With its origin in India, it is today worn across the world mainly in Asian countries like Pakistan, Nepal, Sri Lanka, Bhutan, Bangladesh and Afghanistan. Even many western men too love to wear this traditional Indian garment mainly due to its sheer comfort, rich ethnic appeal and attractive looks. Kurta pajama is such an outfit that can be worn as formal, casual and even nightwear. In fact, many Indian boys and men still prefer the timeless Kurta pajama as their favorite night wear. Such is the comfort offered by this garment.

A man of any physique can look masculine and attractive with Kurta Pajama as attire. Whether you are thin or healthy, whether you are born with a great height or are short, nicely designed and well-stitched Kurta pajama has the ability to make a thin man look sturdy, at the same time hiding the unsightly belly of a healthy man. As well as, it can make you look tall if you have a short stature, while making an already tall man look highly appeasing and attractive.

At our online store Ekmatra, you will find many indo-western designs in Kurta for men, which have an ethnic feel to them while also incorporating the best stitching techniques and detailing from western wear. Kurta is given a designer look with various cuts and designs on collar, neckline, cuffs, pockets etc. You can also choose as per your need ranging from sober to embellished ones, and from simple to designer ones. Visit our online store Ekmatra.com & flaunt your masculinity.

Ethnic Wear for Women

“Marriages are made in heaven and consummated on earth.”
January, the sanctimonious month of marriages, the moment of heavenly pleasures is in the air, so are you done with your shopping? If its marriage in India then first thing comes to our mind are ethnic apparels. Marriage shopping means spectacular affair of saris, designer suits, designer blouses, Kurtis etc. Our online store Ekmatra.com is all set to serve your needs in the most customized way through our exquisite range of ethnic dresses for girls.

Come, explore the natural fabric on your fingertips, and get your delivery of product at your doorstep. Our creative fashion designers at Ekmatra are always on a sentry for ethnic designs that take us close to our cultural roots and remind us of the glorious past.

The Indian women ethnic wear industry has taken great strides over the past few years, and today, many of the world's leading fashion labels are sourcing their products from India. Moreover, with changing lifestyle, rise in the number of working women, rapid urbanization and increasing awareness, the women ethnic wear market in India is anticipated to register a strong growth in the coming years. Today’s women prefer Ethnic wear not only at marriage affairs but also at offices giving precedence to comfort and soothing feel. What you wear in office reflects a lot about your personality, attitude and hence women are very choosy while selecting their office clothing.

Our designer suits for women are crafted keeping in mind the structure of an average Indian woman. The fits are comfortable, designs are not too revealing and embroidery or patterns are very subtle. We only prefer hand woven cotton and Khadi fabric for our ethnic wear. The fabric properties are such that it helps to regulate the body temperature in any season. Especially in a humid climate like India, the fabric helps in quick evaporation of sweat and keeps the body cool, thus preventing rashes and skin infections. We therefore call it a breathable and skin friendly fabric. Our other USPs like high quality stitching provides longer life to the garment while retaining its original form and shape; body friendly fits facilitate easy stretching and free movement of your body.

Our well-tailored garment basks their share of glory and the testimonies of our valued customers lay its proof. Explore the splendid blend of modernity with ethnicity in our extensive collection of designer suits, Kurta Pajama, designer blouses and ethnic dresses for girls, showcased at our store. For more details visit our online store Ekmatra.com and let our ethnic collection cherish your beauty and elegance.